kids shoes

The History of the Beloved Mary Jane’s

Did you know that Mary Jane was a character created by Richard Felton Outcault, “Father of the Sunday Comic Strip”, for his comic strip Buster Brown! It was first published in 1902.

She was the “sweetheart” of the title character Buster Brown and was drawn from real life (she was also Outcault’s daughter of the same name).

In 1904, Outcault sold licenses to up to 200 companies to use the Buster Brown characters to advertise their products. Among them was the Brown Shoe Company.

The Brown Shoe Company became one of the most prominently associated brands with the Buster Brown characters. The style of shoe both Buster Brown and Mary Jane wore came to be known by her name, Mary Jane.

Mary Jane’s also referred to as bar shoes or “doll shoes”, are secured by a strap over the instep and fastened with a buckle or button.

They appeared in the early 20th century. Originally worn by both sexes, they began to be perceived as being mostly for girls during the 1930s in North America and the 1940s in Europe. They were also popular with women in the 1920s!

As you can see, today Mary Jane’s are still a classic shoe loved by many that will never go out of style! Here at Squeaker Sneakers, we love providing several beautiful and fun varieties of Mary Jane’s!

Our squeaky shoes not only encourage late walkers but they have also been proven to help new walkers learn to walk properly – from heel to toe.

We even have our fun new Clippy Collection that allows you to change the style of your shoes based on your mood, outfit and more! To head to our Clippy Collection, click here.